Am citit din nou din cartea “Copywriting” a lui Mark Shaw. Am inceput sa am un ritual pe care il execut din cand in cand. Iau cartea si citesc bucatele din ea pe care le intorc pe toate partile, le verific, incerc sa le demontez sau sa amplific puterea ideilor din spatele lor. Tot citind cartea asta, mi-am dat seama ca oamenii care ajung sa lucreze in publicitate au o obsesie pentru verbul “a crea”. Vor sa creeze. Vor sa isi lase amprenta asupra lumii. Poate suna un pic exagerat, dar nu este deloc asa.

Diane Ruggie, intervievata in aceasta carte spune ca a fost intotdeauna interesata de puterea cuvintelor si si-a dorit sa lucreze cu ele intr-un fel sau altul. Aceasta dorinta a aparut cand a descoperit ideea ca literele alfabetului pot fi aranjate in diferite feluri si face oamenii sa rada, planga, sa se roage sau sa injure. Cuvintele bine alese pot starni emotii. Daca stii cum sa intorci acest lucru in favoarea ta, vei fi foarte incantat de rezultate. Mutand acest lucru in lumea online, cat de eficiente mai sunt cuvintele? Mai sunt oamenii atinsi de cuvinte bine aranjate, de expresii care ar fi trezit de obicei amintiri sau i-ar fi facut sa priveasca increzatori spre viitor? Read more »

I think it’s a good thing that I’m starting to analyse a service before using it. I’ve had a few bad experiences with social services because I impulsively signed up. My inbox was filled with spam messages coming from these services, privacy issues appeared, and if I used some service, it turned out to be a total bore after some time.

The worst decision you can make when choosing from this ocean of social services is to use a service just because “everyone’s on it” and it’s cool. If you are choosing a service, analyse the advantages it can offer you and then decide if it’s worth it.

These should be the main questions you should ask yourself when signing up:

• Why should I create an account on “New Social Network X“?
• What are the advantages of this service?
• How can it help me?
• How will it affect my online privacy?

Read more »

We share so much personal babble about us on so many social networks. The internet has become the marketer’s dream, if one knows how to use it in one’s interest.

We’ve started to shed the clothes of anonymity, thinking that the Internet will give us at least a small amount of fame. Those 15 minutes of fame, at least. Or 15 MB of fame, if we move the whole thing online.

I am witnessing – as we all do – a complete renunciation of privacy in favor of a weird transparency that on the long run will affect our relationships, whether they are professional, love or family relations. We’re in a fast-forward medium that also allows us to skip moments. We only want the start and the end, forgetting about what’s in-between.

We share pictures on Facebook, let the whole world know we’re in a relationship with another Facebook user, tweet about things that a decade ago were considered intimate.

That’s why I am asking you: where are we heading? What’s the future of “sharing” and how does the current state affect us on the long run?

A few days ago I read something really interesting on Seth Godin‘s blog, an idea that’s been buzzing me a lot lately. The Internet is full. And Mr. Godin is not talking about physical storage, which is continuously growing. He’s talking about us, the Internet users. WE are full. For example, I am feeling full of all the social media/social networks/keeping in touch with friends, reading blogs, etc. And it seems that I don’t find anything new on the Internet lately.

I had an account on most of the popular social networks, including Myspace, Facebook, Twitter, etc. Because I felt overwhelmed by them, I started quitting my accounts one by one. At this moment, I am using Twitter, Facebook and Linkedin with their usage exactly in this specific order. The “super-duper” trio.

Theoretically, if we would stop using the Internet for a couple of years, leaving behind everything that’s online and web related, the enthusiasm might return and some really cool apps would be created after this “hibernation”. Although the technology gives us the possibility to create the most interesting things we are “getting used to” the old things and not looking to create some advanced web apps.

Serviciul de marketing afiliat 2Parale

Radu Spineanu a anuntat astazi lansarea serviciului de affiliate marketing 2Parale, tinut in private beta din luna iulie a acestui an.

Prin affiliate marketing se permite monetizarea continutul de calitate specific unei nise. Astfel, advertiserii vor plati pentru actiuni masurabile pe serviciile lor si nu se va mai face plata pentru obtinerea unei audiente.

Am avut ocazia sa testez 2Parale de prin august fiind inscris cu proiectul UnseenRomania in acest program. As putea spune ca am vazut proiectul crescand si modelandu-se dupa feedbackul primit de la utilizatorii din private beta. S-a dezvoltat intr-un timp foarte scurt intr-un proiect promitator ce cu siguranta isi va atrage utilizatori intr-un timp si mai scurt. Partea de administrare a campaniilor e foarte intuitiva astfel incat va veti putea concentra pe ceea ce aveti de facut, nefiind nevoiti sa pierdeti timp sa invatati panoul.

Imi cer scuze ca nu am putut da prea multe detalii dar iata aici cateva linkuri de pe blogul 2Parale care ar putea clarifica posibilele nelamuriri cu legatura la affiliate marketing si 2Parale:

De ce marketing afiliat?

Cum functioneaza marketingul afiliat

Pot sa fiu un afiliat?

Succes celor din spatele proiectului si utilizatorilor!

Hello world. I’m testing Zoho Writer, an online platform that allows you to write anything, from anywhere. You can also post to your blog, like I’m doing right now.

I like the way it looks, if you’ve used an offline office suite, you will get used to it in a very short time. There are some issues, though. For example, I am using  Firefox 3.0.4 on Ubuntu Hardy Heron. There’s some sort of lag, as the characters appear delayed. The fonts look a little bit unaligned and there’s a horizonal ruler that appears halfed.

I will try it on Windows XP and Mac OS X pretty soon.