Am citit din nou din cartea “Copywriting” a lui Mark Shaw. Am inceput sa am un ritual pe care il execut din cand in cand. Iau cartea si citesc bucatele din ea pe care le intorc pe toate partile, le verific, incerc sa le demontez sau sa amplific puterea ideilor din spatele lor. Tot citind cartea asta, mi-am dat seama ca oamenii care ajung sa lucreze in publicitate au o obsesie pentru verbul “a crea”. Vor sa creeze. Vor sa isi lase amprenta asupra lumii. Poate suna un pic exagerat, dar nu este deloc asa.

Diane Ruggie, intervievata in aceasta carte, spune ca a fost intotdeauna interesata de puterea cuvintelor si si-a dorit sa lucreze cu ele intr-un fel sau altul. Aceasta dorinta a aparut cand a descoperit ideea ca literele alfabetului pot fi aranjate in diferite feluri pentru a face oamenii sa rada, planga, sa se roage sau sa injure. Cuvintele bine alese pot starni emotii. Daca stii cum sa intorci acest lucru in favoarea ta, vei fi foarte incantat de rezultate. Mutand acest lucru in lumea online, cat de eficiente mai sunt cuvintele? Mai sunt oamenii atinsi de cuvinte bine aranjate, de expresii care ar fi trezit de obicei amintiri sau i-ar fi facut sa priveasca increzatori spre viitor?

Atentia pe internet s-a micsorat foarte mult, iar textele de mari dimensiuni sunt “scanate” cu privirea dupa ceva interesant. Arunc vina pe ideea de multi-tasking online. Oamenii incearca sa faca mai multe lucruri in acelasi timp: citesc un blog, isi verifica emailul, scriu pe Twitter, se uita la poze pe Facebook, etc.  De aici cred ca s-au nascut si articolele sub forma de lista, astfel incat cititorul sa ia informatia care-l intereseaza cat mai rapid. Acesta este un mod superficial de a afla ceva nou sau pur si simplu citi ceva. In mintea unui utilizator va fi o invalmaseala de informatii datorita acestui stil de informare/scriere/orice-altceva. Cu greu isi va aminti de unde a aflat un lucru si daca acesta este corect.

As vrea sa vad care este directia in care se va merge in urmatorii ani. Cat de mult vor mai conta cuvintele; vor mai avea importanta pe care o aveau cu 10-20 de ani in urma?

Tweet

The worst decision you can make when choosing from this ocean of social services is to use a service just because “everyone’s on it” and it’s cool. If you are choosing a service, analyse the advantages it can offer you and then decide if it’s worth it.

These should be the main questions you should ask yourself when signing up:

• Why should I create an account on “New Social Network X“?
• What are the advantages of this service?
• How can it help me?
• How will it affect my online privacy?

I might sound a little bit paranoid, but you should have a look (at least a shallow one) through the terms and conditions of every service you sign up on. The reasons are pretty clear if you care about your privacy. Sometimes a service is “free” because you’re letting its owners to scoop through your stuff.

I’ve created a Twitter account in 2007, but I haven’t used it intensively until 2008. At first, I considered it a big waste of time (unfortunately, it still is but I’ve learned how to filter out what I dislike) and posted only a few tweets monthly. For example, I have an account on Facebook. I rarely use it because I don’t see how a Facebook account can help me, as a person, with anything. I have a few friends there, mainly persons that I met in real life, and some strangers who I will probably never meet. I admit the fact that I created a Facebook account just because everyone was there.

I also have an account on Last.fm. I love music, so the main reason for creating this account was to discover new artists and bands. It’s also great for finding out what concerts are taking place in my area, and I even met some persons with similar music tastes.

Anyway, to cut a long story short, you should always ask yourself if a service could help you on the long run (from points of view like meeting people, new job opportunities, entertainment, etc.) and take action accordingly.

We’ve started to shed the clothes of anonymity, thinking that the Internet will give us at least a small amount of fame. Those 15 minutes of fame, at least. Or 15 MB of fame, if we move the whole thing online.

I am witnessing – as we all do – a complete renunciation of privacy in favor of a weird transparency that on the long run will affect our relationships, whether they are professional, love or family relations. We’re in a fast-forward medium that also allows us to skip moments. We only want the start and the end, forgetting about what’s in-between.

We share pictures on Facebook, let the whole world know we’re in a relationship with another Facebook user, tweet about things that a decade ago were considered intimate.

That’s why I am asking you: where are we heading? What’s the future of “sharing” and how does the current state affect us on the long run?

I had an account on most of the popular social networks, including Myspace, Facebook, Twitter, etc. Because I felt overwhelmed by them, I started quitting my accounts one by one. At this moment, I am using Twitter, Facebook and Linkedin with their usage exactly in this specific order. The “super-duper” trio.

Theoretically, if we would stop using the Internet for a couple of years, leaving behind everything that’s online and web related, the enthusiasm might return and some really cool apps would be created after this “hibernation”. Although the technology gives us the possibility to create the most interesting things, we are “getting used to” the old things and not looking to create some advanced web apps.

Serviciul de marketing afiliat 2Parale

Radu Spineanu a anuntat astazi lansarea serviciului de affiliate marketing 2Parale, tinut in private beta din luna iulie a acestui an.

Prin affiliate marketing se permite monetizarea continutul de calitate specific unei nise. Astfel, advertiserii vor plati pentru actiuni masurabile pe serviciile lor si nu se va mai face plata pentru obtinerea unei audiente.

Am avut ocazia sa testez 2Parale de prin august fiind inscris cu proiectul UnseenRomania in acest program. As putea spune ca am vazut proiectul crescand si modelandu-se dupa feedbackul primit de la utilizatorii din private beta. S-a dezvoltat intr-un timp foarte scurt intr-un proiect promitator ce cu siguranta isi va atrage utilizatori intr-un timp si mai scurt. Partea de administrare a campaniilor e foarte intuitiva astfel incat va veti putea concentra pe ceea ce aveti de facut, nefiind nevoiti sa pierdeti timp sa invatati panoul.

Imi cer scuze ca nu am putut da prea multe detalii dar iata aici cateva linkuri de pe blogul 2Parale care ar putea clarifica posibilele nelamuriri cu legatura la affiliate marketing si 2Parale:

De ce marketing afiliat?

Cum functioneaza marketingul afiliat

Pot sa fiu un afiliat?

Succes celor din spatele proiectului si utilizatorilor!

I like the way it looks, if you’ve used an offline office suite, you will get used to it in a very short time. There are some issues, though. For example, I am using  Firefox 3.0.4 on Ubuntu Hardy Heron. There’s some sort of lag, as the characters appear delayed. The fonts look a little bit unaligned and there’s a horizonal ruler that appears halfed.

I will try it on Windows XP and Mac OS X pretty soon.